
Go-to-market strategy makes or breaks a company's trajectory, especially in the earliest days. At Canvas, one way we support our founders is by connecting them with seasoned GTM leaders who provide valuable 1:1 advice to our CEOs around all aspects of early growth, from product marketing to building out a sales team.
Our GTM Council Members Have Helped Unlock Growth at Leading Companies


Learn Growth Tactics from the Experts
Looking to Engage with the GTM Council?
Here's how to get tactical advice straight from this community:
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- Subscribe to the Canvas Newsletter
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The Canvas GTM Council
GTM Council members bring expertise across growth marketing, product marketing, sales, brand marketing, business development, and more. One thing unites them. They are all passionate about the early stage.

Senior Director of Digital Member Experience,
Blue Shield of California
Previously:
Figure Eight, IBM

Vice President of Marketing,
Early Warning
Previously:
Coherent, Symphony, McAfee, PaymentOne

Head of Consumer Product Marketing,
OpenAI
Previously:
Uber, Visa

Chief Revenue Officer,
Kindbody
Previously:
Brightline, Collective Health, Mercer

Senior Director, Business Operations and Strategy,
Yelp
Previously:
PwC

VP Global GTM Partnerships,
Box
Previously:
Dropbox, SlideShare

Board Advisor:
XLerateHealth, Navvisa, Gluconfidence
Previously:
Ginger, One Medical, Humana

Vice President of Marketing,
CrowdRiff
Previously:
Fiverr, Sermo, GoHenry, Shutterstock

SVP Sales and Business Development,
CloudZero
Previously:
Sumo Logic, BladeLogic, Akamai

VP Product Marketing,
Chime
Previously:
Experian, Gabi, Le Tote

VP, Office of the CEO and Executive Communications,
Zendesk
(fmr)
Previously:
Hearsay Systems

Senior Vice President, Global Head of Commercialization,
Roche
Previously:
Viewics, Opus Capital

President and Chief Commercial Officer,
Veradigm
Previously:
Practice Fusion, Symphony Health, MediMedia
The Canvas GTM Council Alumni
Since launching the GTM Council in 2021, Canvas continues to engage this growing network of sales and marketing leaders across our portfolio on an as needed basis.

Matterport, Peloton, Uber

Cowbell, Flyhomes, Hippo, PolicyGenius

Landing, Airbnb

Restream, Pathstream, Zillow Group

Zipline, Color, Stripe

Figma, The Climate Corporation

Coherent, Imperva, Zuora

Albert, Bird, Headspace

Calendly, Quip, New Relic

Firstleaf, Casper, Betterment
Rightway, 2nd.MD, One Medical

Bread Financial, Onswipe

One Medical, Sequoia Consulting, Delta Dental

Watershed, 1stdibs.com, Uber

Yelp

Robinhood, Houzz, Spotify

Pro.com, Convoy, Zillow Group

Observable, CrowdAI, Parsable, Zenefits