Go-to-market strategy makes or breaks a company's trajectory, especially at the early stage. At Canvas, one way we support our founders is by connecting them with seasoned GTM leaders who have personally driven growth at world-class companies.
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Our GTM Council Members Have Helped Unlock Growth at Leading Companies
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August 2022
Driving Revenue With Enterprise Partners: How to Scale Efficiently With a B2B2C Model
August 2022
Driving Revenue With Enterprise Partners: How to Scale Efficiently With a B2B2C Model
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March 2022
Canvas Ventures Announces the 2022 Go-to-Market Council
March 2022
Canvas Ventures Announces the 2022 Go-to-Market Council
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The Canvas GTM Council
GTM Council members bring expertise across growth marketing, product marketing, product-led growth, sales, brand marketing, business development, and more. One thing unites them. They are all passionate about the early stage.
Product Marketing
Allan Ng
SVP Marketing,
Livongo Health
Previously:
Freenome, Common Networks, Google
Seasoned marketing leader who has served as the first marketing hire at four companies. Built teams at early-stage and Fortune 500 companies. Special expertise in the B2B2C digital health space. Established marketing from the ground up at Livongo and scaled it beyond its first 250 enterprise clients.
AI GTM
Alyssa Simpson Rochwerger
Senior Director of Digital Member Experience,
Blue Shield of California
Previously:
Figure Eight, IBM
GTM product leader and author on the forefront of AI and digital health. Served on COVID-19 vaccine task force for the state of California resulting in an estimated 20,000 saved lives and prevention of 1.5M COVID-19 cases. Shipped key ML products at Figure Eight, leading up to a $300M acquisition by Appen. Currently oversees the web and mobile apps for Blue Shield of California, which are accessed by 4.8M members. In her 2021 book “Real World AI: A Practical Guide for Responsible Machine Learning,” Alyssa shares advice and best practices on building ethical, scalable AI applications.
Product Marketing and Demand Generation
Andrew Hoerner
Vice President of Marketing,
Early Warning
Previously:
Coherent, Symphony, McAfee, PaymentOne
A full-stack B2B marketer with 20+ years of experience and 4 successful exits, Andrew is skilled in product marketing and demand generation, with deep expertise in security and threat intelligence. At Symphony, he more than tripled annual revenue from $30M to $100M by reinvigorating new acquisition channels. Earlier on, Andrew ran the product and solution marketing team for McAfee where he built a powerful CSO network that helped lead to the acquisition by Intel.
Product Marketing
Coley Czarnecki
Head of Consumer Product Marketing,
OpenAI
Previously:
Uber, Visa
As one of the first PMMs at Uber, served as initial product marketer on grocery delivery, which has since grown to a +$5B business. Oversaw product marketing for Uber Eats and Uber One, Uber's membership program. Currently leading consumer product marketing at OpenAI. Specializes in crystallizing the key consumer problem that drives positioning and GTM strategy.
Sales
Haleigh Tebben
Chief Revenue Officer,
Kindbody
Previously:
Brightline, Collective Health, Mercer
Almost 25 years of experience leading GTM strategy across the healthtech ecosystem: health plans, payers, consultants, and employers. Co-led the West Coast health and benefits consulting practice for Mercer; rebuilt go-to-market for Collective Health; and built out the GTM strategy for pediatric mental health company Brightline, selling into 7 health plans, including Cigna, Aetna, and Optum, launching 450 clients and facilitating coverage for 4M lives.
Marketing Operations
Jack Hart
Senior Director, Business Operations and Strategy,
Yelp
Previously:
PwC
Operations leader currently overseeing business ops and strategy for marketing at Yelp. Responsible for optimizing marketing efforts across the company. Helped provide and analyze data and insights accountable for tripling marketing driven revenue from 2019 to present.
Business Development
Jamie Young Perlman
VP Global GTM Partnerships,
Box
Previously:
Dropbox, SlideShare
20 years of business development experience at leading SaaS companies. Superpower in developing strategic, product, and GTM partnerships (co-sell, referral, and re-sell). Led Box’s partnership with IBM, driving over $200M in total contract value.
Product Marketing and Sales
Jerrod Helms
Board Advisor:
XLerateHealth, Navvisa, Gluconfidence
Previously:
Ginger, One Medical, Humana
Commercial leader with extensive experience across the healthtech space. Seasoned at defining early positioning geared to drive revenue via health plans, pharmaceutical companies, employers, health systems, and strategic partners. As Head of Sales at Ginger, turned what was originally a DTC company to B2B, unlocking 900+% growth in revenue.
Community and Social Media
Kashem Miah
Vice President of Marketing,
CrowdRiff
Previously:
Fiverr, Sermo, GoHenry, Shutterstock
Marketing leader with 15+ years of experience building community through social media and content. Developed and executed the early digital strategy for Fiverr’s seller and buyer acquisition channels resulting in >$5M in ARR from organic content on social media. Launched US marketing strategy for UK based company GoHenry leading to acquisition by Acorn.
Sales
Mark Musselman
SVP Sales and Business Development,
CloudZero
Previously:
Sumo Logic, BladeLogic, Akamai
30 years of experience scaling enterprise sales at technology companies, starting from Day 0. At Sumo Logic, took the company from pre-revenue to $30M ARR. Secured the largest individual deal at BladeLogic, valued at $10M+. And ran the team that built out 40+ partnerships in under a year at Mesosphere.
Product Marketing
Nick Fairbairn
VP Product Marketing,
Chime
Previously:
Experian, Gabi, Le Tote
Track record of unlocking revenue growth leading into acquisitions. As CMO of Gabi, led team through 2021 Experian acquisition following 500% growth. As VP Marketing at Dollar Shave Club, delivered a 300% increase in revenue prior to the company’s $1B acquisition. Currently reinvigorating the product pipeline and leading GTM strategies at Chime.
Sales
Paul Jorgensen
Chief Revenue Officer,
Doximity
Previously:
One Medical, Epocrates
Pioneering sales leader with 20+ years in digital health. Managed sales teams at Epocrates, which surpassed 1M+ users prior to its IPO in 2011. Launched enterprise division at One Medical and grew business to 5,000+ employer clients, including many Fortune 500 companies. Led fastest growing team while SVP of Hospital Solutions at Doximity and promoted to CRO overseeing all commercial lines.
Customer Experience
Sary Brunner
VP, Office of the CEO and Executive Communications,
Zendesk
Previously:
Hearsay Systems
Customer experience and customer success leader with expertise in developing and scaling CX functions from early days to IPO. Grew Zendesk’s customer success team from four to 200+ people globally. Recently managed CEO Communications at Zendesk, shaping corporate advocacy in internal policy.
Enterprise Sales
Tim Kuruvilla
Senior Vice President, Global Head of Commercialization,
Roche
Previously:
Viewics, Opus Capital
Investor turned entrepreneur turned public company executive. Tim founded Viewics in 2010 with the vision of building an intelligence layer for health systems after the Affordable Care Act (ACA). Viewics was acquired by Roche after growing to over 100 customers and partnerships with leading multinational healthcare companies. At Roche, Tim helped build a 2000+ person digital health business, leading end-to-end Go-To-Market activities globally.
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Sales
Tom Langan
President and Chief Commercial Officer,
Veradigm
Previously:
Practice Fusion, Symphony Health, MediMedia
25 years of go-to-market experience with public as well as PE-backed and venture-backed companies. Currently driving GTM strategies for Veradigm. Scaled Practice Fusion up through the 2018 acquisition by Allscripts. Expertise in leading commercial teams and navigating companies through acquisitions.
The Canvas GTM Council Alumni
Since launching the GTM Council in 2021, Canvas continues to engage this growing network of sales and marketing leaders across our portfolio on an as needed basis.
