Go-to-market strategy makes or breaks a company's trajectory, especially in the earliest days. At Canvas, one way we support our founders is by connecting them with seasoned GTM leaders who provide valuable 1:1 advice to our CEOs around all aspects of early growth, from product marketing to building out a sales team.
Our GTM Council Members Have Helped Unlock Growth at Leading Companies
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Learn Growth Tactics from the Experts
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August 2022
Driving Revenue With Enterprise Partners: How to Scale Efficiently With a B2B2C Model
August 2022
Driving Revenue With Enterprise Partners: How to Scale Efficiently With a B2B2C Model
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March 2022
Canvas Ventures Announces the 2022 Go-to-Market Council
March 2022
Canvas Ventures Announces the 2022 Go-to-Market Council
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Looking to Engage with the GTM Council?
Here's how to get tactical advice straight from this community:
Receive 1:1 Advisory Support (Exclusive to Canvas Founders)- Attend a Marketing Master Class (Exclusive to Canvas Founders)
- Watch Marketing Master Class Highlights on our YouTube Channel
- Follow us on LinkedIn
The Canvas GTM Council
GTM Council members bring expertise across growth marketing, product marketing, sales, brand marketing, business development, and more. One thing unites them. They are all passionate about the early stage.
AI GTM
Alyssa Simpson Rochwerger
Senior Director of Digital Member Experience,
Blue Shield of California
Previously:
Figure Eight, IBM
Product Marketing and Demand Generation
Andrew Hoerner
Vice President of Marketing,
Early Warning
Previously:
Coherent, Symphony, McAfee, PaymentOne
Product Marketing
Coley Czarnecki
Head of Consumer Product Marketing,
OpenAI
Previously:
Uber, Visa
Gabriel Madureira
Chief Growth Officer,
Prefect
Previously:
Azion, MongoDB, PlanetScale, Render, Sprinklr, Vercel
Sales
Haleigh Tebben
Chief Revenue Officer,
Kindbody
Previously:
Brightline, Collective Health, Mercer
Marketing Operations
Jack Hart
Senior Director, Business Operations and Strategy,
Yelp
Previously:
PwC
Business Development
Jamie Young Perlman
VP Global GTM Partnerships,
Box
Previously:
Dropbox, SlideShare
Partnerships
Jim Conway
VP Strategic Partnerships,
Lyra Health
Previously:
Netsmart, Fidelity, JPMorganChase and Lehman
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Marketing Operations
Katie Ryan O'Connor
Head of Content Strategy,
Responsive
Previously:
Asana, Credit Karma, NerdWallet, Slack
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Sales
Mark Musselman
SVP Sales and Business Development,
CloudZero
Previously:
Sumo Logic, BladeLogic, Akamai
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Customer Success
Meg Holland
Executive Vice President,
Apixio
Previously:
Epocrates, Healthloop
Product Marketing
Nick Fairbairn
VP Product Marketing,
Chime
Previously:
Experian, Gabi, Le Tote
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Product and Field Marketing
Sara McCulloch
SVP Marketing,
Doximity
Previously:
Ochsner Health
Enterprise Sales
Shay Forbes
GM, Employer,
Turquoise Health
Previously:
Tava Health, Artemis Health
Enterprise Sales
Tim Kuruvilla
Senior Vice President, Global Head of Commercialization,
Roche
Previously:
Viewics, Opus Capital
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Sales
Tom Langan
President and Chief Commercial Officer,
Veradigm
Previously:
Practice Fusion, Symphony Health, MediMedia
The Canvas GTM Council Alumni
Since launching the GTM Council in 2021, Canvas continues to engage this growing network of sales and marketing leaders across our portfolio on an as needed basis.
