Portfolio

Smartrr

Subscription and customer lifecycle management for direct-to-consumer brands

Why We Invested

In a world where DTC brands rely on regular touchpoints with their customers to thrive, Smartrr provides subscription tools and analytics that help brands deepen their relationships with their customers. Today, businesses can’t afford to lose a single customer, yet consumers themselves are projected to curtail spending. In 2023, 75% of brands are expected to offer subscriptions, and revenue from subscriptions is forecasted to hit 18% of the overall D2C market. When brands with an existing subscription business switch to Smartrr, they see a 130% increase in subscribers.

Fintech
Subscription and customer lifecycle management for direct-to-consumer brands
Gabriella Tegen
Gabriella Tegen
Co-Founder & CEO
Gabriella Tegen

Headquarters
New York, New York
Year founded
2020
Investment lead
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